Sinisa Babcic is a wealth-management consulting executive at Ernst & Young (EY) and the husband of journalist and former CNN anchor Poppy Harlow. He serves as the EY Global Center for Wealth Management Leader, helping financial companies improve their business strategies and technology.
Although his marriage to Harlow connects him to television news, Babcic has built his own career in financial services. EY credits him with more than 20 years of professional experience. He and Harlow married in 2012 and have two children, Sienna and Luca. Their relationship has also been documented through Harlow’s interviews and professional biographies.
What Does Sinisa Babcic Do for a Living?
Babcic works in financial-services consulting, with a focus on wealth and asset management.
According to his official EY biography, he is the EY Global Center for Wealth Management Leader. His responsibilities include advising financial and technology companies on business strategy, technology systems, and major organizational changes.
Wealth management involves helping people and organizations manage investments and financial assets. Babcic’s consulting work focuses on the businesses that provide these services, rather than simply managing individual clients’ money.
EY describes his experience as covering several areas, including technology upgrades, business operations, product development, and the integration of companies after mergers or acquisitions.
His Work on Financial Technology
Babcic’s professional work includes research and articles published by EY.
On July 2, 2021, EY published Social investing: behavioral insights for the modern wealth manager, listing Babcic among its authors. The article examined how online investment communities and investor behavior affect financial markets.
He also co-authored How AI simulation accelerates growth in wealth and asset management, published on October 7, 2025. The article explored how artificial intelligence can help financial firms study customer behavior and make business decisions.
These published contributions provide a clearer picture of his work than the broad label of investment banker sometimes used in celebrity profiles.
How Did Sinisa Babcic Meet Poppy Harlow?
Babcic and Harlow met in Minnesota after she graduated from Columbia University.
The detail comes from a profile titled A Voice with Heart, written by Lauren Steussy for the Spring 2016 issue of Columbia College Today. The article explains that Harlow met Babcic while visiting family in Minnesota.
Harlow also told the publication that she regularly discussed reporting ideas with her husband and valued his advice.
Speaking about Babcic, Harlow said:
“I value his opinion a lot and I ask for his advice. He’s very honest and helpful.”
college.columbia.edu
The interview provides a direct account of their relationship rather than relying on secondhand celebrity biographies.
His Support During Harlow’s CNN Career
One documented moment from November 2015 shows how Babcic helped Harlow during a demanding news assignment.
According to Columbia College Today, Harlow was traveling from Los Angeles to New York when the terrorist attacks in Paris occurred. Before she landed, Babcic packed winter clothes for her and arranged for a courier to deliver them to the airport.
Harlow then traveled to Paris to report on the attacks for CNN. The incident offered a specific example of how the couple managed the sudden demands of her journalism career.
Sinisa Babcic and Poppy Harlow’s Marriage
Babcic and Harlow married in 2012, according to an October 2020 profile published by Showbiz Cheat Sheet.
Their marriage has continued to appear in more recent professional records. Harlow’s speaker biography identifies Sinisa as her husband and names their two children.
Harlow spent many years at CNN, including as a co-anchor of CNN This Morning. She left the network in April 2024 after nearly two decades, according to PEOPLE. Her professional biography now describes her as the founder and CEO of Day 2 Media.
Do Sinisa Babcic and Poppy Harlow Have Children?
Babcic and Harlow have two children, a daughter named Sienna and a son named Luca.
Their daughter Sienna was born in April 2016. TheWrap reported her arrival on April 12, 2016, quoting Harlow’s public announcement about welcoming their first child.
Their son Luca followed in February 2018. A later profile in Showbiz Cheat Sheet also confirms the two children’s birth years.
Harlow’s professional biography, published through SpeakersOffice, continues to identify both children and states that the family lives in Paris.
Sinisa Babcic’s Professional and Personal Life
Babcic’s public career can be traced through his employer’s official biography and his contributions to EY publications.
His professional experience includes advising financial organizations on how to modernize their services, improve technology, and respond to changes in customer needs.
His personal life is documented through Harlow’s interviews, their children’s public birth announcements, and the couple’s professional biographies.
These records establish two distinct parts of his identity: a senior consulting career in financial services and a marriage to a prominent American journalist.
Conclusion
Sinisa Babcic is best described as a financial-services consulting leader with an established career at EY. His marriage to Poppy Harlow explains his connection to the media world, while his professional biography and published work establish his own career in wealth management and technology consulting.
